Driftscape Self-Guided Tour Prototype
As the Partnership’s network grew, members began to see the value of thinking and acting as one region. This led a number of participants to ask the Partnership to develop a simple tool to introduce visitors to the Upper Fundy region and encourage exploration.
Town of Sussex community services director and working group member Jason Thorne, asked if the Partnership would be interested in building off its established relationship with Driftscape a Waterloo, ON-based developer of a place-based discovery and travel app, which provides geo-fencing to capture data on how users travel through the region.
Jamie facilitated the introduction and the Partnership created and launched a small-scale prototype during the 2023 summer season, with marketing participation from a select group of operators.
During its short, eight-week pilot period, the app reported
1,418 total views
89 unique visits
with 92 percent of users located in New Brunswick, and 8 percent visitors from elsewhere.
The Driftscape content was adapted to create the JPrep Ambassador Module, which enabled the Partnership to leverage finite contractor resources.
The Partnership will expand the self-guided tour offerings as it moves forward with its work.